SMS Marketing – Advantages And Disadvantages

An increasingly popular mode of marketing tool, SMS marketing enables easy communication with the consumers. With a single message being used to reach out to the entire customer base, it is cost effective and also saves time.

A rapidly growing sector, SMS marketing has emerged as a marketing tool with huge potential. Short messages of 140-160 characters in length, SMS enables messages to be sent to a large number of receivers within a few moments. It is this extent and ease of reach of the application which makes it a powerful tool for advertising and marketing of products.

Increasingly being adopted by more and more business houses as a preferred mode of marketing tool, SMS marketing has several advantages as well as disadvantages.

Advantages

Ease of Reach: Also known as mobile marketing, through this application, marketers can use a single message to communicate to their entire customer base. Instead of contacting each customer personally like in telemarketing, in mobile marketing through bulk messaging, an advertising message can be distributed to several consumers all at once.

Personal Communication: SMS has become the most popular mode of communication today with most of us using it to communicate with our friends, family and acquaintances. Unlike an email or a newsletter, nearly every message that is sent on a mobile phone is generally read by the user. Being an extremely personal mode of communication, you can establish a direct contact with your client, building on the relationship.

Economical Nature: Instead of spending millions on multiple advertising campaigns, a single message can be used to reach out to all consumers, thereby drastically cutting down on marketing costs. With SMS prices dropping, through bulk messaging thousands of text messages can be sent at wholesale prices.

Time Saving: An instant mode of communication, marketers can reach out to their customers whenever they want. As most mobile phone users keep their phones with them at all times, through quick messaging time sensitive messages can be sent and responses can also be tracked.

Disadvantages

Spam messages: Bombarding cell phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who develop a negative attitude towards the companies that are sending the messages which affects their brand name adversely.

Cost to recipient: Not quite your usual form of messaging, for SMS marketing mobile phone networks charge both the sender as well as the receiver of the messages. These extra charges often irritate the receivers and create a negative image of the business house sending the messages.

Limitations of Messages: With messages being limited to 140-160 characters, it becomes difficult to create an effective message within such short word limit. Moreover, additional information in the form of hyperlinks may not always be received properly by the user’s phone.

While there are some disadvantages, yet its extent of reach and cost effectiveness, make SMS Marketing a lucrative option as a marketing tool.

5 Common iPhone Repair Problems to Deal With

Are you looking for a good iPhone repair company that can help you take care of your phone? You would certainly have paid quite a bit of money for this phone which would have become an important part of your life. You’ll need to ensure that it is always in good working condition. However, a few problems might pop up that you might have to face from time to time. The inability to use your phone will reduce your personal or official productivity considerably. In addition, it will cause you a great deal of frustration.

Common iPhone repair problems that need professional assistance are:

1. Cracked screen – Your iPhone has been equipped with a screen made of special glass that does not crack easily. Even so, you might succeed in breaking it if you drop the device once too often. You’ll then be unable to use it since it has only one button off screen.

2. Battery repair or replacement – If your phone’s battery is not working effectively then you won’t be able to get the best performance out of it. Your mobility will be affected drastically if you cannot get to use your phone from any location.

3. Water damage – It is very common to hear of a phone that has been dropped in the bath, toilet or swimming pool. Once water enters the case then there is a good chance that the device will not work properly.

4. Home button not working – The home button is a very important one but it can begin to stick because of constant use. You’ll find it very hard to have control over your phone until this button is repaired.

5. Dock connector not working – If this does not work properly then you won’t be able to charge your phone’s battery once it gets discharged.

The iPhone is a very sophisticated electronic device that can have problems from time to time. You’ll need a good iPhone repair company that will take care of these and other problems with a great deal of ease. It’s a good idea to locate one such company as soon as you buy your iPhone (or indeed any other smart phone) so that you are not dependent on the authorized repair store that will charge you a lot of money. Keep in mind that repairs have to be carried out by experienced technicians or else your iPhone might be ruined for good.

Buying A Refurbished iPhone – The Advantages And What To Look For

Refurbished iPhones are loved because they are cheaper and therefore much more affordable compared to their brand new counterparts. These are phones that have had previous owners, but they have been maintained afresh by the manufacturer improving their quality and making them ready for the market again. Apart from the fact that the refurbished iPhones save money because of their affordable prices, they have a number of other advantages that make them popular.

· The refurbished iPhones come with fresh components considering that their problem areas have been looked at as well as worked on. Faulty parts are also replaced and better ones installed so that the phone functions as well as a new one.

· The software of refurbished phones is reliable. The developers handle all previous glitches making sure that every area is addressed hence you get more reliable software and hardware too.

· Because the refurbished Apple iPhones are made available from approved sellers, they tend to be more reliable and trustworthy compared to buying a used phone from a friend. The approved sellers are in close contact with the manufacturer so they are better in control as well as accountability. Your purchase is much safer when you buy refurbished compared to buying used.

Without doubt, refurbished phones do have a number of advantages and you can consider getting one, especially if you have lost your old phone or it became faulty and you do not have the cash to buy a new phone which can be expensive. But even when buying refurbished, there are critical phone areas that you ought to pay attention to.

Battery life – Even though iPhones come with an impressive battery life that can handle more than 7 hours talk time when they are new, continued use weakens the battery. Find out how many hours of use the phone has gone through and consider whether the battery has been replaced. A refurbished phone whose battery has been replaced is a much better choice because it will easily meet your needs.

Screen damage – Also important to look out for is any visible screen damage. The iPhones have extremely hard glass screens, but if the phone had no screen protector, then it is very possible for the screen to have fine scratches. Important to remember is that such scratches can interfere with proper screen reading and they can also have an effect on the responsiveness of touch screen applications. It is most advisable that you choose a refurbished phone that has a new screen or a screen whose visibility and overall performance you can rely on.

Memory capacity – Earlier versions of the iPhone have little memory and this makes it very important for you to find out the memory size of the phone before you buy. The memory should be large enough so that you can perform all tasks and also have an easy time storing applications you are interested in. Evaluate your needs and relate to the memory size before you finally make your purchase.

The Best ITEC Anatomy and Physiology Questions

ITEC Anatomy and Physiology is broken down into 12 body systems. These are as follows:

The Cell
The Skin
Skeletal System
Muscular System
Cardiovascular System
Lymphatic System
Nervous System
Endocrine System
Reproductive System
Respiratory System
Digestive System
Urinary System

For anyone looking to enter the complementary or beauty field, having an accredited Anatomy and Physiology qualification is vital.

There is so much information to learn with this subject, you have to memorise a lot of terms including muscle name, bones, glands, disease and disorders. As a result it is very important that you have Anatomy and Physiology questions to test your knowledge throughout your studies.

An example of some sample questions are:

1. Which hormone does the adrenal medulla secrete?
a) Glucocorticoids
b) Adrenaline – Answer
c) Insulin
d) Testosterone

2. Which part of the brain is the relay station?
a) The cerebrum
b) The medulla oblongata
c) The midbrain – Answer
d) The pons varolii

3. Where does fertilization take place in the female reproductive system?
a) Uterus
b) Fallopian tubes – Answer
c) Uterus
d) Ovaries

4. What is the function of the pleural cavity?
a) To prevent friction between the layers of the lungs – Answer
b) To exchange gases between the layers of the lungs
c) To prevent a backflow of air between the layers of the lungs
d) To moisten the layers of the lungs

5. What is the function of antidiuretic hormone?
a) Stimulates basic metabolic rate
b) Increases water reabsorption in kidneys – Answer
c) Maintains calcium levels in bones
d) Contracts the uterus during labour

The best ITEC Anatomy and Physiology questions are in multiple choice format. I recommend that you break down each body system and learn one at a time. Write out your revision questions, preferably about 20 per day, memorize these and then test yourself at the end of each week. Once you learn one body system, move onto the next and so on. The key is to be consistent. You will be amazed at how much knowledge you gain learning this way.